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The effectiveness of short message service for communication with concerns of privacy protection and conflict avoidance

机译:涉及隐私保护和避免冲突的短消息服务的有效性

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摘要

Why would people use Short Message Service (SMS) to say something they would not say in person? There is a trend that SMS is becoming more and more popular because it facilitates more extended modes of communications. Using technology acceptance model, we hypothesize the attitude of SMS would be influenced by its perceived effectiveness for communications, perceived ease of use, and subjective norm. Besides the special aspects of communications, conflict avoidance and privacy protection will enforce the impact of perceived effectiveness of SMS for communication. We investigated 953 SMS users and the results support most of our hypotheses. Furthermore, our analyses also show there are differences between females and males on the influence mechanism behind their attitude towards SMS.
机译:人们为什么要使用短消息服务(SMS)来表达他们不会亲自说的话?有一种趋势,SMS变得越来越流行,因为它促进了更多扩展的通信模式。使用技术接受模型,我们假设SMS的态度将受到其对沟通的感知有效性,感知的易用性和主观规范的影响。除了通信的特殊方面之外,避免冲突和隐私保护还将增强SMS感知到的通信有效性的影响。我们调查了953个SMS用户,结果支持了大多数假设。此外,我们的分析还表明,男性和女性对短信态度背后的影响机制之间存在差异。

著录项

  • 作者

    Cho, V; Hung, H;

  • 作者单位
  • 年度 2011
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  • 原文格式 PDF
  • 正文语种 en
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